July saw NFT sales hit $574 million, the second-highest monthly total in 2025.
- Ethereum-based NFTs led the market with $275.6 million in sales.
- Average NFT sale price rose to $113.08, the highest in six months.
- Top collections included CryptoPunks and Pudgy Penguins.
July NFT Sales Reach New Heights
Non-fungible token (NFT) sales totaled over $574 million in July. According to CryptoSlam, this marks a 47.6% increase from June’s $388.9 million. Only January 2025 saw more sales, hitting $678.9 million.
Despite the rise in total value, there were fewer transactions. The number dropped from 5.5 million in June to five million in July, a 9% decrease. However, the average sale price increased to $113.08 — the highest in six months. This suggests that buyers are spending more per transaction.
Fewer Buyers, More Sellers
Unique buyers fell by 17% in July, down to 713,085 from 860,134 in June. At the same time, the number of unique sellers rose 9% to 405,505. With fewer buyers and more sellers, the market shows signs of consolidation. Bigger buyers may be purchasing more high-value NFTs.
The total market capitalization for NFTs is now over $8 billion, up 21% from $6.6 billion at the end of July, according to NFT Price Floor.
Ethereum-Based Collections Dominate
The Ethereum (ETH) rally played a key role in the NFT market’s growth. ETH surged 62% in July, climbing from around $2,400 to over $3,900. It now sits above $3,800.
All of the top 10 NFT collections by market cap are Ethereum-based. The top performer was CryptoPunks with $69.2 million in traded value. Pudgy Penguins followed with $55.5 million and showed a 65.44% increase in floor price. Both outperformed well-known collections like Bored Ape Yacht Club (BAYC).
Polygon’s Courtyard NFTs landed third in traded volume with $23.8 million.
Blockchain Breakdown
Ethereum led all blockchains in NFT sales with $275.6 million in July — a 56% rise in 30 days. Bitcoin followed with $74.3 million, and Polygon reached $71.6 million, despite a 51.1% monthly drop.
Cardano showed the most growth percentage-wise, up a strong 102%. Meanwhile, Solana experienced a modest 8% increase. BNB Chain marked a 54% sales decrease.
Source: cointelegraph.com
